Any business can package their products in an ordinary box or bag. And in many instances, they do. But what if you used unique packaging design options that made you stand out from the rest? Would it increase your sales? Experts say that it would. Customized packaging adds perceived value and can ultimately improve your bottom line. While many businesses choose to use basic packaging to satisfy their budget, others choose to use custom packaging to satisfy their customers. Which option will you choose? Let’s take a look at a few different ways you can make an impression with great packaging while upping the ante in your business at the same time.
1) Custom Packaging
Custom packaging will certainly help you stand out from the rest. Trident Gum figured this out when they packaged their white square pieces of gum to look like actual teeth in the packaging. Thelma’s Cookies attracted attention, too, after they created a package design for their goodies that looks like an oven. Because Acu-Data deals with a number of suppliers who have stock packaging (boxes, bags, containers, mailers, etc.), we are able to create custom packaging for your products. With a little brainstorming and a lot of wit and creativity, we can find the perfect way to do this for your product.
2) Personalized Packaging
Have you ever ordered a product and were pleased to see it was personalized with your name on the packaging? This marketing strategy adds an emotional aspect to the product that can certainly increase its perceived value. For many shoppers, there is always an emotional aspect to what they are buying. Marketers that understand this, use this knowledge to guide their efforts to gain more customers and increase sales. By personalizing packaging before it’s mailed out, you can expect to win over new customers that are more than happy to share their shopping experience with others.
3) Eco-Friendly Packaging
With so many efforts focused on green living and recycling, an eco-friendly print package design is in high demand. Biodegradable packaging eases the mind of the eco-conscious consumer. It’s better for the environment, easy to dispose of, and contains no harmful plastics. Many companies and organizations are actually improving their brand image by using eco-friendly packaging. And with so many options out there, it’s not hard to find a package design that will fit you and your customer’s needs.
Conclusion
The best way to determine what kind of custom packaging would work for your customer is to understand who they are and what they need. If you market a sustainable product, eco-friendly packaging just makes sense. If you sell products that are personal, then consider personalized packaging to make it even more unique. Consider combining the two. With so many packaging options out there today, creating a unique brand that wows your customers is fast and easy.
If you’re looking for direction on how to customize your packaging, let Acu-Data help. With over 40 years of industry experience, our personalized one-on-one service might be just what you need. We can help you come up with a design solution that will knock the socks off of your customers.
We are a family-owned commercial printer waiting to create something amazing for you. Our primary mission is to serve you and deliver the best. Call us today and let’s create something amazing together. If you would like to learn more about us or our line of print-related marketing services, please contact us online and schedule a no-obligation consultation or call 1-800-535-6563 to get started today!
