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What’s Your Message? A Guide to Promotional Products

2020-09-30T12:50:35-04:00August 29th, 2020|Categories: Business Development, Marketing Tools, Promotional Products, Trade Show Marketing|Tags: , |

Promotional products serve many purposes. Whether you're trying to make a statement, draw attention, or even create change, a promotional product is a great way to send a message people will never forget. Finding a promotional product(s) supplier who can help you create the product is only the first step. You also have to figure [...]

Made in the USA

2020-09-30T12:50:45-04:00July 4th, 2020|Categories: Business Development, Promotional Products|Tags: , |

Would you rather buy an American-made product or one that's been imported? If you were to ask that question of any American consumer, they'd probably tell you that they'd rather buy an American-made product. In fact, a survey by Consumer Reports published in May of 2015, 8 in 10 Americans said that exact thing. However, actions speak [...]

The Importance of Proofing

2020-09-30T12:51:02-04:00April 21st, 2020|Categories: Business Development, Finishing, Printing Tips|Tags: , |

There's a reason commercial printing companies ask customers to proof the print jobs they order. While the professionals you choose to work with review the project, having the client do a final review ensures absolute accuracy. Here are a few things to consider the next time you order cards, invitations, or other promotional products that require absolute [...]

Brand Recognition Through Promo Products

2020-09-30T12:52:32-04:00February 13th, 2020|Categories: Business Development, Promotional Products, Trade Show Marketing|Tags: , |

You want to be remembered. You want your company to be the first thing that pops into someone's head when they need what you offer. You want to be the leader in your industry, hands down. Brand recognition through promotional products can get you there, provided you make the right choice on what that product [...]

Are You Happy With Your Current Commercial Printer?

2020-09-30T12:52:43-04:00February 13th, 2020|Categories: Business Development, Print Industry News, Printing Tips|Tags: , |

If you need a large amount of printing done but you're not happy with your current commercial printer, taking the time to find one that aligns with your needs can make a world of difference. Your products and services, as well as how you communicate those to the world reflect you and your branding. Therefore, [...]

Can I Set Up My Own Artwork for Printed Material?

2020-09-30T12:52:57-04:00January 16th, 2020|Categories: Business Development, Printing Tips|Tags: , |

It's not unusual for business owners to create their own artwork for printed material. It saves time, money, and man-hours. However, if it's not done right, business owners could end up spending more money in the long run. If you're looking to create a usable file to send to a printing company, there are some things to [...]

The New Year Calls for a New Business Card

2020-09-30T12:53:06-04:00January 12th, 2020|Categories: Business Development, Marketing Tools, Printing Tips|Tags: , |

Having a business card on hand at all times is one of the most effective marketing tactics you can employ. Not only do business cards increase the awareness of your company, but they also provide pertinent contact information to existing and prospect customers. When was the last time you took a good look at your [...]

Small Business Saturday: The Vital Role of Small Businesses

2020-09-30T12:55:33-04:00November 14th, 2019|Categories: Business Development|

Every November just as holiday shopping reaches a critical mass, we are reminded of the vital role small businesses play in our economy on Small Business Saturday. With the proliferation of large box stores and many mid-sizes businesses merging to create massive competition in many industries it’s important that we take a moment and recognize [...]

Digital vs. Offset Printing – What’s the Difference?

2020-09-30T12:56:17-04:00August 24th, 2019|Categories: Business Development, Print Industry News, Printing Tips|

There are many ways to promote and grow your business, but most small businesses avoid the hassle of printing their marketing materials until the eleventh hour. We get it! With everything else on your plate putting in a print order is not a top priority until it is a priority. Understanding what type of printing you [...]

Print is Not Dead! Why Tangible Products Matter in a Digital World

2020-09-30T12:56:26-04:00August 2nd, 2019|Categories: Business Development, Direct Mail, Marketing Tools, Print Industry News, Real Estate|Tags: , , |

Many companies opt for digital advertising and digital content when it comes to reaching out to potential and existing clients. Certainly, while digital is king and we are in fact in the midst of a digital age, print still has a very prominent place. Though print is no longer as widespread in its use as [...]