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Small Business Saturday: The Vital Role of Small Businesses

2017-05-08T15:55:35-04:00November 14th, 2016|Categories: Business Development|

Every November just as holiday shopping reaches a critical mass, we are reminded of the vital role small businesses play in our economy on Small Business Saturday. With the proliferation of large box stores and many mid-sizes businesses merging to create massive competition in many industries it’s important that we take a moment and recognize [...]

Digital vs. Offset Printing – What’s the Difference?

2017-05-08T15:55:47-04:00August 24th, 2016|Categories: Business Development, Print Industry News, Printing Tips|

There are many ways to promote and grow your business, but most small businesses avoid the hassle of printing their marketing materials until the eleventh hour. We get it! With everything else on your plate putting in a print order is not a top priority until it is a priority. Understanding what type of printing you [...]

The Power of Promotional Products in Your Marketing Communications

2017-05-08T15:55:54-04:00June 28th, 2016|Categories: Business Development, Marketing Tools, Promotional Products, Trade Show Marketing|

Anyone that has ever attended or participated in a trade show knows that the impression you leave your customers with is important but making sure their time spent with you is memorable can seal the deal. Promotional products are one of the most effective ways to keep your business top-of-mind long after the trade show [...]

HomeCare Options Celebrates 62 Years of Service

2017-05-08T15:55:56-04:00June 22nd, 2016|Categories: Business Development, Health Care|

We recently attended a dinner to celebrate the 62nd anniversary of HomeCare Options one of our long time customers. The dinner was well attended as it is every year. HomeCare Options, a nonprofit organization, is located in Paterson, New Jersey. Senior Services HomeCare Options employs home care aides, who assist seniors after they are discharged [...]

Finding Promotional Products for Your FIME Trade Show Booth

2017-05-08T15:55:59-04:00June 6th, 2016|Categories: Business Development, Health Care, Marketing Tools, Promotional Products, Trade Show Marketing|

A trade show is an excellent opportunity to build more awareness and visibility for your business. You can use these events as a chance to connect with old customers, bring in new customers, and show the world what you have been working on and what you have to offer. While true, the success of any [...]

How QR Codes Work & How to Use them in Print and Promotional Campaigns

2017-05-08T15:56:01-04:00May 17th, 2016|Categories: Business Development, Direct Mail, EDDM, Marketing Tools, Promotional Products|

What are all of these black and white square mazes that look like mutant zebras or crazy mixed up crossword puzzles? After all, you see them nearly everywhere, from the back of cereal boxes to the sides of trucks. If you have ever asked yourself or someone else this question, you are not alone. [...]

A Guide to EDDM to Maximize Local Exposure for Small Business

2017-05-08T15:56:03-04:00May 13th, 2016|Categories: Business Development, Direct Mail, EDDM, Print Industry News|

Looking for a way to spread your promotional message to a better audience and actually save money in the process? The U.S. Postal Service delivered some good news back in 2011 when it introduced a new service called Every Door Direct Mail (EDDM). However, still in 2016 many small businesses have yet to tap into [...]

“Real” Face Time Matters in Your Business

2017-05-08T15:56:06-04:00September 28th, 2015|Categories: Business Development|

We have been blessed with an abundance of modern technological advances that allow us to stay in touch with family, friends and customers via the internet. They enable us to purchase products and transact business from anywhere in the world virtually any time of the day. A great convenience, but it has led to a [...]

Surprise, Surprise – Postage Increases On the Horizon

2017-05-08T15:56:10-04:00February 24th, 2015|Categories: Direct Mail, Print Industry News|

The U.S. Postal Service has announced that it will increase postage effective April 26, 2015. While the “Forever” stamp will remain at 49 cents, other mailing pieces will increase. If you are planning a mass mailing it would probably be a good idea to get it done before April 26. See full USPS article……