Brand Recognition Through Promo Products

You want to be remembered.

You want your company to be the first thing that pops into someone’s head when they need what you offer.

You want to be the leader in your industry, hands down.

Brand recognition through promotional products can get you there, provided you make the right choice on what that product will be.

It has been estimated that businesses spend more than $20 billion a year giving away merchandise that showcases their logo or tagline. The big question for these businesses is, how many promotional products and logos do customers actually remember? Let’s dig in and share some statistics that will make your water bottles shine and your tote bags steal the show.

Your Customers Remember

If you think your customers won’t remember you, your company name, or what you gave them at the trade show, think again. In a study conducted by the Promotional Products Association International, researchers discovered that 94% of participants could recall a specific promotional product they received in the past 24 months. Of that 94%, the majority of them remembered the company that offered the product.

That’s good news! That means that long after you’ve handed out your personalized pens and hand sanitizer, your name and logo are still stuck in the minds of almost everybody that visited you that day.

They Keep What They Need

If, after a trade show, your promotional items are wiped out, that’s a good sign. If you’ve ever stood behind a vendor table at a trade show, only to be met with silence and disinterest and the crowds pass you by, it could be because your promotional items aren’t wanted or needed. In the same study mentioned above, it was determined that the most useful promotional items were things people needed for their kitchen or office.
On the high end, favorites were:

  • Food Baskets
  • MP3 Players
  • Clocks or Watches
  • Digital Picture Frames
  • Luggage

On the lower end, favorites were:

  • Shirts
  • Sweatshirts
  • Calendars
  • Pens

Be the solution to your customer’s problem, and give them exactly what they need.

Quality Matters

Finally, promotional items that are well made and can stand the test of time are a big hit with potential customers. If you offer a cheap item that isn’t well made, it can be a direct reflection on your company. Also, presenting an item that isn’t related to what your company does can confuse a customer. (Example: Offering candy bars when you’re a health food distributor.)

Your potential customers want quality. Find a printing company that can give them something sturdy and useful that they can remember.

Outside of traditional advertising on radio and television, brand recognition is the second greatest marketing tool. Essentially, brand recognition is the ability for someone to recall a specific person or product. The campaign that supported George Washington understood this when they presented a commemorative button to voters after he was elected. Now, over two hundred years later, buttons, tote bags, and t-shirts are still creating a much-needed buzz.


If you’re looking for the perfect promotional product, please don’t hesitate to reach out. We can help. We’re a small family-owned promotional products company that offers personalized one-on-one service. We want you to shine. If you want that, too, give us a ring. We love helping people stand up and stand out. With 40 years of industry experience, it really is what we do best.

Acu-Data is a licensed promotional products distributor and a member of the Advertising Specialty Institute (ASI), the worldwide leader in high-quality promotional products. Our team takes the legwork out of finding the perfect promotional gift, setting up artwork, and getting the order placed and on its way to your door. Leave the worry to us so you can focus on what you do best. We also take the time upfront to discuss your needs in detail to learn more about your needs, what the promotional item is for, and much more at no additional cost. We are committed to delivering the right product at the right price!

If you would like to learn more about our promotional product services or products we have available, please contact us online and schedule a no-obligation consultation or call 1-800-535-6563 to get started today!