Business Development

Home | Business Development

The Importance of Customer Service in Small Business Relationships

2020-09-30T12:56:35-04:00July 18th, 2019|Categories: Business Development|Tags: , , |

Small businesses are the backbone of the economy but often are forgotten in the larger scope of things. Larger companies with massive brand awareness and appeal are put in front of consumers daily which may make it seem like smaller businesses are falling by the wayside and have no real hope of competing. However, smaller [...]

The Power of Promotional Products in Your Marketing Communications

2020-09-30T12:56:45-04:00June 28th, 2019|Categories: Business Development, Marketing Tools, Promotional Products, Trade Show Marketing|

Anyone that has ever attended or participated in a trade show knows that the impression you leave your customers with is important but making sure their time spent with you is memorable can seal the deal. Promotional products are one of the most effective ways to keep your business top-of-mind long after the trade show [...]

How QR Codes Work & How to Use them in Print and Promotional Campaigns

2020-09-30T12:57:12-04:00May 17th, 2019|Categories: Business Development, Direct Mail, EDDM, Marketing Tools, Promotional Products|

What are all of these black and white square mazes that look like mutant zebras or crazy mixed up crossword puzzles? After all, you see them nearly everywhere, from the back of cereal boxes to the sides of trucks. If you have ever asked yourself or someone else this question, you are not alone. [...]

A Guide to EDDM to Maximize Local Exposure for Small Business

2020-09-30T12:57:20-04:00May 13th, 2019|Categories: Business Development, Direct Mail, EDDM, Print Industry News|

Looking for a way to spread your promotional message to a better audience and actually save money in the process? The U.S. Postal Service delivered some good news back in 2011 when it introduced a new service called Every Door Direct Mail (EDDM). However, still in 2016 many small businesses have yet to tap into [...]