Our Blog

Useful Printing & Promotional Product Tips, Guides, and Resources

12 01, 2020

The New Year Calls for a New Business Card

2020-09-30T12:53:06-04:00January 12th, 2020|Categories: Business Development, Marketing Tools, Printing Tips|Tags: , |

Having a business card on hand at all times is one of the most effective marketing tactics you can employ. Not only do business cards increase the awareness of your company, but they also provide pertinent contact information to existing and prospect customers. When was the last time you took a good look at your [...]

14 11, 2019

Small Business Saturday: The Vital Role of Small Businesses

2020-09-30T12:55:33-04:00November 14th, 2019|Categories: Business Development|

Every November just as holiday shopping reaches a critical mass, we are reminded of the vital role small businesses play in our economy on Small Business Saturday. With the proliferation of large box stores and many mid-sizes businesses merging to create massive competition in many industries it’s important that we take a moment and recognize [...]

5 10, 2019

The Importance of Product Safety and Responsibility for Promotional Products

2020-09-30T12:55:58-04:00October 5th, 2019|Categories: Promotional Products, Trade Show Marketing|Tags: , , |

If you have already incorporated promotional products into your marketing mix, you are on the right track. However, if you have not been examining the safety of these promotional products, you are opening yourself to a lot of potential liability. Where Does The Responsibility Remain? It is commonly believed that the suppliers of your promotional [...]

24 08, 2019

Digital vs. Offset Printing – What’s the Difference?

2020-09-30T12:56:17-04:00August 24th, 2019|Categories: Business Development, Print Industry News, Printing Tips|

There are many ways to promote and grow your business, but most small businesses avoid the hassle of printing their marketing materials until the eleventh hour. We get it! With everything else on your plate putting in a print order is not a top priority until it is a priority. Understanding what type of printing you [...]

2 08, 2019

Print is Not Dead! Why Tangible Products Matter in a Digital World

2020-09-30T12:56:26-04:00August 2nd, 2019|Categories: Business Development, Direct Mail, Marketing Tools, Print Industry News, Real Estate|Tags: , , |

Many companies opt for digital advertising and digital content when it comes to reaching out to potential and existing clients. Certainly, while digital is king and we are in fact in the midst of a digital age, print still has a very prominent place. Though print is no longer as widespread in its use as [...]

18 07, 2019

The Importance of Customer Service in Small Business Relationships

2020-09-30T12:56:35-04:00July 18th, 2019|Categories: Business Development|Tags: , , |

Small businesses are the backbone of the economy but often are forgotten in the larger scope of things. Larger companies with massive brand awareness and appeal are put in front of consumers daily which may make it seem like smaller businesses are falling by the wayside and have no real hope of competing. However, smaller [...]

28 06, 2019

The Power of Promotional Products in Your Marketing Communications

2020-09-30T12:56:45-04:00June 28th, 2019|Categories: Business Development, Marketing Tools, Promotional Products, Trade Show Marketing|

Anyone that has ever attended or participated in a trade show knows that the impression you leave your customers with is important but making sure their time spent with you is memorable can seal the deal. Promotional products are one of the most effective ways to keep your business top-of-mind long after the trade show [...]

17 05, 2019

How QR Codes Work & How to Use them in Print and Promotional Campaigns

2020-09-30T12:57:12-04:00May 17th, 2019|Categories: Business Development, Direct Mail, EDDM, Marketing Tools, Promotional Products|

What are all of these black and white square mazes that look like mutant zebras or crazy mixed up crossword puzzles? After all, you see them nearly everywhere, from the back of cereal boxes to the sides of trucks. If you have ever asked yourself or someone else this question, you are not alone. [...]

13 05, 2019

A Guide to EDDM to Maximize Local Exposure for Small Business

2020-09-30T12:57:20-04:00May 13th, 2019|Categories: Business Development, Direct Mail, EDDM, Print Industry News|

Looking for a way to spread your promotional message to a better audience and actually save money in the process? The U.S. Postal Service delivered some good news back in 2011 when it introduced a new service called Every Door Direct Mail (EDDM). However, still in 2016 many small businesses have yet to tap into [...]

28 09, 2018

Do You Have Difficulty Managing Your Business Forms?

2020-09-30T12:55:01-04:00September 28th, 2018|Categories: Business Forms|

We are out of forms again! Call the Printer! How many times has this happened to you in the past? What can you do about it? We have a solution….. Forms Management This service is designed to help you avoid running out of the business forms and stationery necessary to run your day to day [...]

Title